This is a vintage ad for LEGO, via Play Well TEKnologies, from when the Samsonite corporation was licensed to distribute the Danish toy in the U.S. Though its overarching message of “peace” is a good one, the copy does get a little off the rails. “Let somebody else’s child get his kicks tracking a little kid through a gun sight. Let somebody else’s child build a bomb shelter in the hollow of a tree.”

Or perhaps it’s just a sad commentary on how things used to be back then.